Trade Show Specialist
Do you thrive in problem-solving situations? Do you love the feeling of crossing items off your to-do list? Tyler Technologies is looking to hire a Trade Show Specialist to join our Schools marketing team. Key to this role is an organized mind that thrives when managing deadlines, cutting through options to reach the simplest solution, and thinking through the use of physical space. Non-traditional applicants are welcome. This role will be responsible for collaborating and executing multiple aspects of trade show management for multiple sales teams. Primary responsibilities will include customizing the trade show experience for target audiences to achieve Tyler's strategic goals and ensuring that trade show delivery is consistent. The trade show specialist will handle trade show budget recommendations and management, lead management, booth inventory/shipping, and exhibit support. Tyler participates in approximately 800 trade shows annually across its eight divisions. Trade shows are one of the largest expenses in the Marketing budget and a significant part of our brand strategy. Successful administration of every trade show is critical to the success of our company's image and brand awareness. Trade Show Specialists serve as key contributors to advancing the company's trade show program through innovation, efficiency, or analytics. The Trade Show Specialist is responsible for:
Collaborating with sales to ensure maximum exposure and advantages at shows Actively participating in continuing education/special studies to stay current on topics and trends Maintaining and making recommendations on trade show budgeting Responsibilities Responsible for identifying and managing trade shows the company should participate in Research trade shows to obtain the latest vendor information Meet with the marketing lead to review recommended trade shows Generate budgetary reports and provide budget projections to the marketing lead Track and analyze trade show demographics:
# of attendees, job titles, etc. Explore, analyze, and present sponsorship opportunities Ensure Tyler brand consistency in marketing campaigns and trade show planning Responsible for all trade show logistics, including:
Selecting booth location Submitting approved company/divisional descriptions Selecting/purchasing show services (electricity, materials handling, internet, etc.) Securing and ensuring timely delivery of pre- and post-show lists Setting up lead-management tools and supporting their use by the sales team Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps Ensuring that all appropriate materials arrive at the show for installation Generating post-show budget versus expense reporting Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists Develop and maintain positive working relationships with all clients, which may include associations, Tyler clients, Tyler staff, and third-party vendors. Meet with the vertical marketing management and with your vertical team at least on a monthly basis to discuss items for which the trade show specialist is accountable, including but not limited to:
Awareness of marketing communications campaigns and their impact on trade shows Budget versus expenses:
identified discrepancies in time to make course corrections as well as post-show New show requests:
basic due diligence, work with trade show specialist and analyst as appropriate Excessive cancellations/substitutions made by sales Challenges, obstacles, suggested changes/modifications to processes Utilizing trade show management software, the trade show specialist is responsible for maintaining trade show records, including:
Comprehensive files for each trade show All associated costs Pre- and post-show attendee lists Submission of lead data for processing Based on initial feedback from marketing, work with sales to determine who will represent the company. Assist in finding alternate representation if needed. Responsible for distributing show information, determining any special requests that might be needed for each show Responsible for multiple forms of reporting and tracking, including:
Managing booth inventory to ensure availability and appropriateness for each show and reporting effectiveness and usage of materials back to the marketing lead Coding show-related expenses to credit card statements and invoices with the proper account code for expense tracking Clearly presenting relevant data in spreadsheets or similar document types to support management during budget planning Executing lead management/engagement/return on objective reporting to determine true ROI of events May be required to code FedEx bills for payment Management of Tier 1/Tier 2 Show responsibilities may include:
Work with exhibit house to secure assets, arrange show services and shipping logistics Work with vertical team to identify and execute engagement programs that align with established goals that drive booth traffic Initiate and/or lead pre-show meetings to communicate established goals for the show and discuss all relevant activities surrounding the show Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value Responsible for ad-hoc marketing communications/trade show projects Qualifications Bachelor's degree in a related field or equivalent experience preferred but not required Typically requires some trade show or event logistics experience, but experience in shipping, inventory management, detailed project management, office administration, or similar work may be an appropriate equivalent CTSM or CTSM study is a plus Basic understanding of our industry and marketing concepts Proficiency in Microsoft Office products, particularly Excel Ability to travel 2-4 times a year for trade shows and internal meetings The Trade Show Specialist must be able to:
Keep track of multiple trade shows, booths, and reps and ensure that the company is properly represented while being meticulous with details Make immediate decisions on-site at trade shows or when called for support by on-site teams Think through the notes, documents, and communications needed to build a historical record and drive future decision-making Work with a team of individuals in remote locations and maintain a positive attitude Ability to operate under minimal supervision, enjoyment in independently completing assigned work Establish priorities and meet deadlines Communicate effectively and clearly, unafraid to pick up the phone and get to know someone Build a reputation as a go-to person for questions Become a known name to key vendors to create opportunities to be alerted to new industry information, registration open dates, etc. #J-18808-Ljbffr Recommended Skills Administration Attention To Detail Communication Data Analysis Decision Making Electrical Installation Work Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
Collaborating with sales to ensure maximum exposure and advantages at shows Actively participating in continuing education/special studies to stay current on topics and trends Maintaining and making recommendations on trade show budgeting Responsibilities Responsible for identifying and managing trade shows the company should participate in Research trade shows to obtain the latest vendor information Meet with the marketing lead to review recommended trade shows Generate budgetary reports and provide budget projections to the marketing lead Track and analyze trade show demographics:
# of attendees, job titles, etc. Explore, analyze, and present sponsorship opportunities Ensure Tyler brand consistency in marketing campaigns and trade show planning Responsible for all trade show logistics, including:
Selecting booth location Submitting approved company/divisional descriptions Selecting/purchasing show services (electricity, materials handling, internet, etc.) Securing and ensuring timely delivery of pre- and post-show lists Setting up lead-management tools and supporting their use by the sales team Collecting and consolidating pre- and post-show sales feedback either through surveys or direct interaction with sales reps Ensuring that all appropriate materials arrive at the show for installation Generating post-show budget versus expense reporting Coordinating the execution of show-related marketing campaigns in collaboration with marketing specialists Develop and maintain positive working relationships with all clients, which may include associations, Tyler clients, Tyler staff, and third-party vendors. Meet with the vertical marketing management and with your vertical team at least on a monthly basis to discuss items for which the trade show specialist is accountable, including but not limited to:
Awareness of marketing communications campaigns and their impact on trade shows Budget versus expenses:
identified discrepancies in time to make course corrections as well as post-show New show requests:
basic due diligence, work with trade show specialist and analyst as appropriate Excessive cancellations/substitutions made by sales Challenges, obstacles, suggested changes/modifications to processes Utilizing trade show management software, the trade show specialist is responsible for maintaining trade show records, including:
Comprehensive files for each trade show All associated costs Pre- and post-show attendee lists Submission of lead data for processing Based on initial feedback from marketing, work with sales to determine who will represent the company. Assist in finding alternate representation if needed. Responsible for distributing show information, determining any special requests that might be needed for each show Responsible for multiple forms of reporting and tracking, including:
Managing booth inventory to ensure availability and appropriateness for each show and reporting effectiveness and usage of materials back to the marketing lead Coding show-related expenses to credit card statements and invoices with the proper account code for expense tracking Clearly presenting relevant data in spreadsheets or similar document types to support management during budget planning Executing lead management/engagement/return on objective reporting to determine true ROI of events May be required to code FedEx bills for payment Management of Tier 1/Tier 2 Show responsibilities may include:
Work with exhibit house to secure assets, arrange show services and shipping logistics Work with vertical team to identify and execute engagement programs that align with established goals that drive booth traffic Initiate and/or lead pre-show meetings to communicate established goals for the show and discuss all relevant activities surrounding the show Responsible for negotiating value adds and/or discounts for sponsorships to garner additional value Responsible for ad-hoc marketing communications/trade show projects Qualifications Bachelor's degree in a related field or equivalent experience preferred but not required Typically requires some trade show or event logistics experience, but experience in shipping, inventory management, detailed project management, office administration, or similar work may be an appropriate equivalent CTSM or CTSM study is a plus Basic understanding of our industry and marketing concepts Proficiency in Microsoft Office products, particularly Excel Ability to travel 2-4 times a year for trade shows and internal meetings The Trade Show Specialist must be able to:
Keep track of multiple trade shows, booths, and reps and ensure that the company is properly represented while being meticulous with details Make immediate decisions on-site at trade shows or when called for support by on-site teams Think through the notes, documents, and communications needed to build a historical record and drive future decision-making Work with a team of individuals in remote locations and maintain a positive attitude Ability to operate under minimal supervision, enjoyment in independently completing assigned work Establish priorities and meet deadlines Communicate effectively and clearly, unafraid to pick up the phone and get to know someone Build a reputation as a go-to person for questions Become a known name to key vendors to create opportunities to be alerted to new industry information, registration open dates, etc. #J-18808-Ljbffr Recommended Skills Administration Attention To Detail Communication Data Analysis Decision Making Electrical Installation Work Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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